Project
ATELIER V
Type
Fashion Brand
Deliverables
Brand Identity
Guidelines
UI/UX Design
Year
2024
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
The project began by exploring how fashion brands communicate identity beyond clothing. The focus was on atmosphere, attitude, and editorial presence rather than product alone. Research included fashion publications, runway documentation, and contemporary art references. The aim was to build a system rooted in narrative rather than seasonal trends. This phase established a direction balancing expression and structure.
The identity was built around high-contrast typography and controlled spacing. The system allows for strong visual expression while maintaining structural consistency. Layouts were designed to adapt across campaigns, lookbooks, and digital experiences. The result is a brand that feels editorial but precise.
The website functions as both archive and campaign space. Collections are presented as narratives rather than simple product listings. Motion design introduces rhythm and pacing, guiding users through editorial sequences. The experience mirrors the cadence of fashion presentation.
Campaign visuals extend the identity into photography, film, and social content. Each season can evolve visually while remaining grounded in the same structural system. This ensures continuity across time and collections.
Atelier V becomes a flexible fashion system where identity and storytelling evolve together. The final result supports both commercial and editorial expression within one framework.
Our Work
