Project
MAGNOLIA
Type
Floral Studio
Deliverables
Brand Identity
Design
Motion Design
Year
2018
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
Flowers often exist around meaningful moments—celebrations, gestures, memory, and ritual. Research focused on understanding how digital experiences can communicate emotional value rather than product categories alone. This shifted direction toward storytelling rather than conventional retail.
The visual system combines delicate typography, restrained color palettes, and spacious layouts. The goal was creating warmth without relying on visual excess. The result feels refined and welcoming.
Ordering systems, delivery scheduling, and seasonal collections were integrated into a simplified experience designed around ease and clarity. Interactions remain lightweight and intuitive. The process feels effortless.
Editorial sections introduce collaborators, florists, and behind-the-scenes perspectives. The platform becomes more personal and emotionally connected. This creates stronger relationships with audiences.
The final platform transforms Magnolia from an online flower shop into a broader brand experience. The result reflects the same care and intentionality found in every arrangement.
Our Work
