Project
KAI
Type
AI Product / Startup
Deliverables
Brand Identity
UI/UX Design
Website Design
Year
2022
Collaborators
oneeightoneone
samurai
rodo dendron
mahuliena
ayscha
Project team
Maya Lin
Olivia Reyes
Ethan Cole
Jasmine Park
Sofia Alvarez
Chloe Bennett
Noah Brooks
Liam Carter
Amelia Clarke
Freya Bennett
Isla Morgan
Oliver Hughes
Ethan Patel
Brooklyn, NY Team, Manchester, UK Team
The research phase focused on how users interact with AI systems in daily workflows. The challenge was to make intelligence feel approachable, predictable, and useful rather than abstract or intimidating. References included productivity tools, AI interfaces, and data-driven platforms. The goal was to reduce cognitive friction while maintaining depth of functionality. This phase established a direction centered on clarity and trust.
The identity system was built around structured typography and precise spacing. The visual language reflects logic, order, and adaptability. Instead of expressive branding, the system focuses on consistency and usability across product environments. The result is an identity that feels intelligent without being complex.
The product interface was designed around conversational and task-based interactions. Every element prioritizes speed and comprehension. Motion was used subtly to reinforce feedback and system state changes. The experience ensures users always understand context and next steps.
The design system supports multiple AI features and product modules. Components are structured for scalability and long-term extension. This allows new capabilities to be integrated without disrupting existing flows. The system is built to evolve alongside the product.
KAI becomes a cohesive AI product ecosystem where identity and functionality are tightly integrated. The final system supports both complexity and simplicity depending on user needs.
Our Work
